BUSINESS SERVICES
INDUSTRIES > BUSINESS SERVICES
Strategic marketing skills of Cambryan are typically greatly adopted in business services, where the business models are easier to be modified than in products manufacturing or distribution.
Players can find a range of support services at Cambryan that can drive their understanding of the market and the related development.
Market analysis, competitors study, positioning analysis are the pillars for a correct strategic approach to change or re-positioning. Cambryan advisors can successfully help customers in the business services industry to drive the change and compete in their market.
Capabilities
Support to Strategy
Competitors Analysis
Market Analysis
Business Planning
Funds research
Pricing
Services for Business Services
At Cambryan we have a multi-disciplinary approach to Market Intelligence. The analysis is structured along consecutive steps.
Market Analysis - Identifying the context in which the Company will operate, understanding the total addressable market and defining the actions opportunities are three fundamentals steps to define Company strategy.
Competition Analysis - One of the priorities for the Company is to analysis competitors that are currently holding market shares or that will hold them in the future. Cambryan experiencies allows to structure the methodology to gather information on market positioning, product offer, financial performances and to finally analyse the data and resume them in a way to allow our Customer defining its strategy.
Benchmark Analysis - Wether the Customer is interested in a product benchmark or a Company performance benchmark, Cambryan can support and lead the activities.
The above steps can lead to the decision for our Customer to re-position itself hence receiving from Cambryan the advicing in this delicate phase.
The development of the business, from a commercial perspective, is one of the key services Cambryan offers to Companies across industries. Skilled Cambryan advisors define with the Customer its intent and the objectives. Different approaches can be implemented depending on the need of the Company.
Identifying target Markets - The new market is identified by Cambryan advisors together with the Customer through some industry specific indicators, each one related to a specific operational strategy. The company therefore starts to be informed about most interesting markets to entry with a product or a line of products, within the constraints previously defined.
Defining strategy for the Go to Market - Once the target markets are identified, or in the case the Customer has previously defined on its own the desired markets to enter, Cambryan advisors helps to analyse the market demand and competitive landscape (see Market Intelligence services) to deliver a road map for its Customer to go to market.
Finding new Leads - Depending on the industry and on the market, Cambryan can propose a list of potential leads fitted for the specific strategy defined with the Customer.
Cambryan can support the development of the new business in a further way with its advisors as interim business development managers.
When a new product is going to be designed, Cambryan supports the OEM in the developing of the go to market strategy analysing the target markets and identifying key drivers of the market demand. The presence of competitors is analysed in order to define the correct positioning for market entry and local partners and distributors are proposed.
It's not unusual that Companies understand since the beginning of their project development that further players are needed in order to strenghten their whole position with regards to a specific goal (adding innovation content to their product, being more credible towards new customers, entry in a new market where the competition is hard,...). In this case Cambryan can help the Company in building, from a technical point of view, partnerships that are compliant with the final goal.
The partnership is studied and defined in a way that companies structures and legal considerations are well considered and supported.
Based on the specific needs of the OEM, wether due to supply chain issues or due to new technologies to be implemented, Cambryan can deliver a list of opportunities that are fit to the OEM requirement. The market of Tier1 and Tier2 suppliers is constantly monitored and new entrants are contacted, visited, analysed and clustered prior to be validated as potential opportunities
Fierce competition compels Companies to pay increasing attention to pricing. Price is fundamental in every competitive strategy, especially because it expresses one of the marketing mix key variables.
Cambryan offers a full range of services for the companies interested in reviewing her pricing policies or in updating her catalogues with an eye on the competition.
Following a rigorous analysis of the firm’s positioning in the market, which includes a quantitative and qualitative assessment of competitors’ prices, it is possible to determine the strategic pricing options suited to the competitive environment.
Cambryan can help their Customers in a specific period of running changes to be supported from a financial perspective. This is usually part of a broader involvement by Cambryan and can be guaranteed at the highest levels due to its network of Private Equity and Venture Capital companies skilled on industries in which Cambryan is skilled.
The ability and experience on analysisng markets and work on companies structure, allows Cambryan advisors to be a valid support on the preparation of Business Plan for the presentation of funds requests to the above mentioned funds and to Country and Continental funds (for example Horizon2020 projects and beyond)
BUSINESS CASES - BUSINESS SERVICES
Competitive Positioning in HR services
BUSINESS CASE - MARKET INTELLIGENCE
The Business Process Outsourcing in HR Services is a competitive market where our client, a well structured Group, has asked Cambryan involvement to study its competitive landscape with quarterly reviews in order to keep all the management executives informed about their competitors move and actions.
Public information and documents are analysed and discussed on regular meetings with Client.
DELIVERABLES
Competitive study - Financial analysis - Competitors data sheets
Market analysis and market shares
BUSINESS CASE - MARKET INTELLIGENCE
Our Client, a local branch of a multinational Group listed at Dow Jones stock exchange, needed to report to its headquarter the detailed figures of local market including market shares.
Cambryan performed a multi-source collection and analysis of data to provide such information and structured a methodology to efficiently perform such a kind of analysis for each of the following years in order to allow a cost efficient service to the Customer.
DELIVERABLES
Market Analysis - Competitive landscape - Market shares
Pricing set-up in
Real Estate
BUSINESS CASE - PRICING
During its strategic re-positioning phase, a main player of Real Estate industry needed to structure their prices for services. Cambryan has been involved in the initial strategic marketing activities and competitive analysis where competitors prices where collected and analysed in order to define for our Client the correct market price and on a top-down approach the operational structure to possibly sustain those price levels.
DELIVERABLES
Market Analysis - Competitive landscape - Pricing
Analysis of Marketing budget in Pharma
BUSINESS CASE - NEW MARKET DEVELOPMENT
The Client is a spin-off of a main University and is involved in providing engineering analysis for many industries. The involvement of Cambryan advisors was asked by our Client for a specific project addressed for a niche of the Pharmaceutical industry. The activity was related to defining the budget of marketing for the main pharmaceutical companies skilled on a specific pharmaceutical technology.
DELIVERABLES
Market analysis - Marketing budget by type
Clustering analysis in Financial sector
BUSINESS CASE - MARKET INTELLIGENCE
The Client, a main player involved in financial advicing industry, launched a new web application for their field advisors. Based on a prior involvement as a sub-supplier in a similar project, Cambryan advisors performed a market analysis defining clusters for the final clients of our Customer, thus highlighting most promising private customers and delivering a data supply for the application in order for the field advisors to address their efforts and support their activity.
DELIVERABLES
Market cluster analysis - Data supply
Market demand for a Trading on line Broker
BUSINESS CASE - MARKET ANALYSIS
Cambryan advisors have been involved by a company offering trading online services in order to define the potential market demand for three new innovative products dedicated to retail division.
Similarities with different products were analysed together with the Client to better define the target market thus identifying the value of total addressable market.
DELIVERABLES
Market analysis - Total Addressable Market potential demand